Taking care of hair is crucial for its well being and, more in general, for the general balance of an individual: hair plays an essential esthetic function and contributes to convey a certain image of ourselves to the outside, besides affecting our own perception of ourselves. Strong, thick and shiny hair is a sign of health and charm; weak, thin and damaged hair conveys negative perceptions. This is why for many years Giuliani has placed great focus on hair biology and the treatments for hair loss through research and the development of targeted and clinically tested products.

Seasonal changes, stress, bad eating habits, smoking, medication usage; multiple factors can cause hair thinning and temporary hair loss. In case of progressive and prolonged hair loss, the cause should be attributed to other factors, like hormonal changes – in women – and the burden of genetic hereditariness – in men.

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