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About US

A revolutionary concept for ambitious brands

The Principals MENA, with offices in both Europe and Dubai, represents a range of multinational brands in the Middle East. With significant expertise in logistics, medical marketing, brand marketing, distribution and sales, TPM has made a reputation for itself as a trusted, reliable partner in growing and nurturing brands across a range of categories.

          MISSION

TPMena is a company that seeks to bring innovative, leading-edge products to the Middle East, with the ultimate aim of being trusted by consumers to help them live happier, healthier, more fulfilling lives.

          VISION

As a company, our vision is to be at the forefront of each category within which we compete, by maintaining the highest possible standards of product development, logistical execution and consumer marketing. Our success will ultimately be measured by the positive impact we have on the lives of our consumers, our business partners and our community. 

          OUR SCOPE OF WORK

TPM has pioneered a unique business model in which products that fill regional gaps are acquired and nurtured into category leaders within the Middle East.

Our brands are carefully selected to ensure that our resources, expertise and energy are focused on the opportunities that most benefit our partners and our community. These brands are further supported by extensive R&D that adheres to exacting global standards, and our operations are focused on responding to consumer needs efficiently and effectively through a true understanding of the consumer context.

The scope of our work extends from product development to packaging, sampling to selling and marketing to merchandising. TPM charts a course for growth that is unique to each of our brands and consumer segments – an approach that has resulted in us being regarded as a leading player within the categories of baby nutrition, consumer healthcare, skincare, haircare, pharmaceuticals and sports nutrition.

          OUR DEFINING ATTRIBUTES
  • Pioneers of a unique business model of brand representation, TPM is highly regarded as one of the leaders in Baby Healthcare, Consumer Products, Pharmaceutical and Sports Nutrition.
  • Producing and marketing products of brands with potential and committing to nurturing and growing them on a global scale. 
  • Representing brands outside the geographical territories of their origin and giving them the impetus to grow in new markets.
  • Endorsing brands through controlled ownership where the best brands are sourced from selected manufacturers and marketed in the region.
  • Partnering with the best in business, from manufacturers and suppliers to distributors and logistic companies to establish a reliable network for the brand journey.
  • Focusing on performance-driven innovation, going beyond the conventional to devise strategies and frame operational modules in sync with current trends.

What truly sets us apart is as Mark Hunter said, “It’s not about having the right opportunities, it’s about handling the opportunities right.”